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How is the Spotify Fan Conversion Ratio calculated?
How is the Spotify Fan Conversion Ratio calculated?

The Fan Conversion Ratio is an effective way of measuring an artists audience from Spotify. We share how this is calculated.

Dom avatar
Written by Dom
Updated over a week ago

This is the result of followers divided by monthly listeners. Not all followers are listeners, but this ratio shows how effectively the artist is capturing the audience - those who listen to the music.

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