The music industry has always relied on data to understand market trends and make predictions, though it was previously seen more as knowledge rather than data. Historically, data was limited, with consumers generating only a few data points annually through purchases like CDs or concert tickets. Today, with the rise of streaming services and social networks, consumers create around 20,000 data points each year, and artists can release music globally within 24 hours. Chartmetric leverages this vast amount of data by integrating billions of data points from various services, providing structured analytics to help users, including artists, managers, and industry executives, make informed decisions.
Use Chartmetric for…
A&R and Talent Search
Be the first to discover new talent and tracks – use cross-platform insight and tools to identify the artists who are building true engagement with audiences or at are the cutting edge of new genres and trends.
Marketing
Access incredible audience insight for any artist, including demographic and geographic data – improve targeting and maximize the impact of your content and campaigns for recordings or live events.
Artist and Commercial Development
Discover where you need to be, to get where you want to be - optimize your pitching to playlists, channels and media and identify the most relevant influencers to help you improve algorithm reach and secure greater editorial opportunities.
International
Capitalize on the growth of streaming and socials around the word – access global insight to enhance your A&R and marketing strategies and build audiences in the fastest growing regions.
Brand Partnerships
Identify the brand affinities and wider interests of audiences for any artist – build meaningful collaborations between brands and artists that delivering mutual benefits and deepen audience engagement.
Talent Management
Get all the data and insight you need on your artists in a single dashboard - be more responsive to new opportunities whilst saving valuable time.
Sync
Discover the most relevant songs and artists for any content or campaign – use audience insight to improve the impact and reach that you choices can have.
Catalog Management
Explore longterm trends and the longevity and strength of audience engagement to add extra context to investment and distribution decision-making. And ensure that you’re among the first to know about new social trends for catalog tracks.