Looking at your audience data can determine where your listeners are and could help with planning a tour or directing social media posts and advertisements toward those in specific locations.
You can find this on any artist page by going to the artist's Audience Tab.
Audience Demographics
For TikTok, Instagram, Spotify and YouTube you can see the Gender, Age, Spoken Languages and Ethnicity to gain a stronger understanding of who is following the artist on that social media profile.
Top Cities & Countries
You can view an analysis of top cities and countries across platforms on the Audience Location table. This shows you patterns of top locations across platforms, allowing you to see where the audience has a concentrated fanbase. You can toggle between top cities and countries on the top right corner of the table.
Audience demographic data can also be analyzed on a per-platform basis by going to the platform-specific tabs available on your left sidebar.