The Audience Insights feature on the Audience Tab transforms raw data into clear, written takeaways with the help of Chartmetric Intelligence. This makes it easier than ever to see who is tuning in and where they are without having to manually analyze complex datasets.
Audience Insights instantly summarizes key demographics, including gender, age, ethnicity, and language, alongside location-based data like top cities and countries. You can also view total fanbase size, recent growth trends, and engagement highlights across platforms such as Spotify, Instagram, TikTok, and YouTube.
For example, one artist profile shows a combined audience of 17.8M, with a primary market in the United States (51.0%) and a secondary market in the Philippines (9.5%). The primary gender is female (70.7%), with the largest age group being 25–34 years old (45.0%). Monthly trends indicate steady growth across Instagram (+60.38K followers), TikTok (+104.93K followers), and YouTube (+20K subscribers).