Intelligent Benchmarking gives you a clear perspective on your metrics by comparing them to artists with similar reach and audience size. Instead of measuring against the entire music ecosystem, this feature creates relevant peer groups across Spotify, YouTube, TikTok, Instagram, Pandora, and Deezer, ensuring your numbers are evaluated in a meaningful context.
Within each peer group, performance rankings show where you stand, from Excellent to Below Average, alongside percentile positions and median benchmarks. You can see which specific artists make up your group and view interactive data that highlights strengths and weaknesses. This makes it easier to spot patterns, like excelling in playlist reach while lagging in follower growth, or performing well on one platform but not another.
These insights help focus time, resources, and strategy where they will have the most impact. Whether you are identifying opportunities for growth or confirming what is already working, Intelligent Benchmarking provides actionable context for better decision-making.