For most emerging artists, the higher the Fan Conversion %, the more you are converting short-term listeners to long-term followers on Spotify. A lower percentage could signify over-indexing playlist activity or a viral hit on social media that is not converting into Spotify followers. A rate of 100% would indicate an ideal 1:1 relationship where every listener followed, likely triggering beneficial playlist and radio-related algorithms on the platform.
Can you explain the Spotify Fan Conversion Rate?
Learn what our Spotify Fan Conversation Rate metric means and how it's relevant to an artist's growth.

Written by Chaz Jenkins
Updated over 9 months ago