Chartmetric Artist Score
At Chartmetric, our goal is to simplify data into easy to understand insights, and the artist score is a great example. Think of the score as a point system for an artist’s career.
So how do we calculate the artist score? Without giving away our secret sauce, the artist score is a weighted average of all metrics that are important to an artist’s success. It captures performance across 16 social and streaming platforms, including Spotify, Youtube, Apple Music, Deezer, Soundcloud, Instagram, Facebook, Wikipedia, Twitter, Pandora, Amazon Music, TikTok and Twitch.
Take Adele for instance. As you can see above, during her hiatus her artist score was trending sideways (just above 200k). However the release of her album “30” in November of 2021 sparked a comeback, rocketing her score to over 500k. The takeaway: success in the musical marketplace leads to a better score.
Each metric that we use to calculate one's artist score falls into one of two camps:
Fanbase metrics relate to how successful an artist is at building their fanbase! These type of metrics are cumulative with a longer time horizon, and include subscribers, followers and playlists across the major streaming and social platforms.
Engagement metrics capture how well an artist interacts with her fanbase. Consistent song releases, social media posts and events will drive up engagement metrics like listens, views and comments. Due to the nature of engagement these metrics focus on recency, usually on a monthly or weekly basis.
And voila! Engagement + Fanbase Metrics = Artist Score, and neatly packages their performance into one simple metric.
“But how do I use this?” you may ask. Easy, although it depends on who you are. For instance, an artist might monitor their score to see how they can improve their momentum. An A&R representative would look at the trajectory of an artist’s score to find up and coming acts to sign. And a marketer could use score as proof of an artist’s success as they hustle and flow.
No matter the use case, it all boils down to our original point: that the score is simply a point system for an artist’s career.