The Instagram Tab is found by clicking the Instagram icon on any artist’s profile. It offers a deep dive into an artist’s Instagram presence and performance across several key metrics.
What You'll Find on the Instagram Tab
1. Summary Statistics
See the total number of followers, engagement rate, average likes, comments, and posting frequency. Measure growth over time and engage feedback based on the artist’s presence on Instagram.
Common Use-Case: Quickly benchmark growth and engagement levels to determine if the artist is resonating with their audience on Instagram.
2. Instagram Followers and Trends
View historical follower growth and engagement rates over time.
Common Use-Case: Attribute follower spikes to campaigns, releases, or public announcements.
3. Instagram Audience Demographics
Breakdown by age, gender, and language.
Common Use-Case: Inform digital marketing strategy and brand alignment for partnerships based on key target demographics.
4. Top Cities & Top Countries
Geo-location data on where most of the audience is based.
Common Use-Case: Prioritize tour routing, local influencer campaigns, and regional merch drops.
5. Notable Followers
Lists influential accounts that follow the artist.
Common Use-Case: Identify “fans of you who have fans” — these are influential followers who already engage with the artist and have their own sizable audiences. They're ideal for low-lift, authentic collaborations, shoutouts, or seeding campaigns because they already support the artist organically. Think of it as discovering built-in micro-influencers within your current fanbase.
6. Artists with Similar Instagram Audience
Shows artists with overlapping fan bases.
Common Use-Case: Spot potential collaborators or competitors in the social space.
7. Instagram Top Posts & Top Reels
Ranked by engagement, not just views.
Common Use-Case: Identify high-performing content types and replicate successful themes.
8. Popular Mentions
Highlights posts where the artist is tagged or mentioned by other users.
Common Use-Case: Track earned media, influencer engagement, or fan virality.
9. Instagram Achievements
Milestone badges for follower benchmarks, engagement, or reach.
Common Use-Case: Use in press kits or social proof in partnership decks.